ASIAN INSPIRED BAKING MIXES
Bridging Cultures
Through Cake:
An Asian American Journey
Explore The Flavors
AUTHENTIC ASIAN INGREDIENTS
NO ARTIFICIAL PRESERVATIVES
CERTIFIED GLUTEN FREE
Our Purpose
“At Roots in Rice, we believe in celebrating the space between cultures as a source of creativity and connection. In a world where people often feel caught between identities, we exist to transform cultural duality from a challenge into a strength. By bridging cultures through our baking mixes, we create opportunities where people can express their authentic selves through food and build a community for those who greatly enjoy culinary experiences, because food always brings people together.”
Explore Our Collection
Cake mixes have been a staple of American households but lack cultural diversity. We aim to transform the cake mix category by going back to the essence of home baking with clean, 'from scratch' ingredients, infused with authentic Asian flavors and cultural influences - evolutionizing this American kitchen staple.
What Sets Our Baking Mixes Apart
ASIAN
FLAVORS
Authentic Asian
Ingredients
ASIAN
TEXTURES
Asian cakes are lightweight, pillowy soft — like a cloud
ASIAN CULTURAL
INFLUENCES
A long standing culinary tradition in Asia is the “Not Too Sweet” flavor profile
Founded in 2024
Meet Chef Judy, Our Founder
As a second generation Chinese American, youngest of four girls and daughter of a chef, my culinary journey began at the French Culinary Institute in NYC. After working as a pastry chef and culinary school instructor, I launched Silk Cakes, a cake shop known for unique Asian flavor combinations.
When the pandemic closed my decade-long business in 2020, I founded Roots in Rice in 2024. Its mission is to push cultural boundaries by introducing Asian-inspired baking mixes into American households.
Read Our Story